My favorite sale of the year is back: Ulta Beauty’s 21 Days of Beauty! My makeup and skincare-loving self lives for the next three weeks of daily, weekly, and sale-long beauty steals. It’s the best time of year to grab some of your favorite beauty staples from cult brands like Benefit, MAC, Tarte, and Clarisonic, plus Ulta ALWAYS adds some buzzy products to their lineup for you to try out, too. This year they’ve included fun finds from K-beauty and clean beauty brands, too! Ulta launches new, one-day-only sales each of the 21 days, plus there are lots of other sale finds that will run over the entire course of the sale.
Below I’m sharing my shopping guide to help you pick up the best products from the sale over the next 21 days. Bookmark this page and come back to catch up on the game plan day-by-day. Ready? Time to shop!
21 Days of Beauty: Week One
21 Days of Beauty Day 1: September 1st
- Tried and true: Benefit POREfessional Face Primer (regular: $54, down to $27)
- Need to try: Lash Food (regular: $78, down to $39)
21 Days of Beauty Day 2: September 2nd
- Need to try: Ofra Highlighter (regular: $29, down to $14.50)
- Diamond/Platinum Exclusive: Clinique Take the Day Off Cleansing Balm (regular: $50, down to $25)
21 Days of Beauty Day 3: September 3rd
- Cult-favorite: BECCA Hydra-Mist Set and Refresh Powder (regular $39, down to $19.50)
- Tried and true: Mario Badescu Rose Hip Nourishing Oil (regular $22, down to $11)
- Need to try: Butter London Lip Glosses and Lipsticks (regular $18-$22, down to $9-$11) (perfect to grab some fall shades!)
21 Days of Beauty Day 4: September 4th
- Need to try: select K-Beauty specials
- Cult-favorite: Skyn Iceland Hydro Cool Firming Eye Gels (regular $32, down to $16)
21 Days of Beauty Day 5: September 5th
- Tried and true: Tarte Tarteist Double Take Eyeliner (regular: $24, down to $12)
- Need to try: Murad Nutrient-Charged Water Gel (regular: $60, down to $30)
- Diamond/platinum exclusive/cult-favorite: MAC Ruby Woo Lipstick (regular: $18, now $9) (known to be the perfect red lipstick for any skin tone!)
21 Days of Beauty Day 6: September 6th
- Tried and true: Lancôme Monsieur Big Mascara (regular: $25, down to $12.50)
21 Days of Beauty Day 7: September 7th
- Cult-favorite: Anastasia Beverly Hills Brow Definer (regular: $23, down to $11.50)
21 Days of Beauty: Week Two
21 Days of Beauty Day 8: September 8th
- Need to try: Too Faced Natural Face and Eye Palettes (regular: $38-$44, down to $19-$22)
21 Days of Beauty Day 9: September 9th
- Tried and true: Benefit Hoola Bronzer (regular $30, down to $15)
- Need to try: Peach & Lily Glass Skin Refining Serum (regular: $39, down to $19.50) (been wanting to try this brand for a while!)
21 Days of Beauty Day 10: September 10th
- Need to try: St. Tropez Self Tan Express Advanced Bronzing Mousse (originally $40, down to $20)
21 Days of Beauty Day 11: September 11th
I’d skip – rest day. 🙂
21 Days of Beauty Day 12: September 12th
- Tried and true + cult-favorite: Tarte Lights Camera Lashes Mascara (originally $23, down to $11.50)
21 Days of Beauty Day 13: September 13th
- Tried and true + cult-favorite: Tarte Amazonian Clay Blush and Highlighters (originally $29, down to $14.50) (Exposed is my favorite highlighter ever!)
- Tried and true: Clarisonic Brush Heads (originally $27-$32, down to $13.50-$16) (I love the acne clearing head)
21 Days of Beauty Day 14: September 14th
- Cult-favorite: It Cosmetics Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ (originally $39.50, down to $19.75)
- Need to try: Kylie Cosmetics Lip Kits (originally $27-$29, down to $13-$14)
21 Days of Beauty: Week Three
21 Days of Beauty Day 15: September 15th
- Cult-favorite: Tarte Tartelette 2 In Bloom Clay Eyeshadow Palette (originally $39, down to $19.50)
- Need to try: Too Faced Hangover Replenishing Face Primer & 3-in-1 Replenishing Primer & Setting Spray (originally $32-$34, down to $16-$17)
21 Days of Beauty Day 16: September 16th
- Tried and true: It Brushes for Ulta (originally $26-$48, down to $13-$24)
21 Days of Beauty Day 17: September 17th
- Cult-favorite: CoverFX Perfect Setting Powder (originally $35, down to $17)
21 Days of Beauty Day 18: September 18th
- Need to try: TULA Revitalizing Eye Cream (originally $52, down to $26)
21 Days of Beauty Day 19: September 19th
- Need to try: Dermablend Insta-Grip Jelly Primer 3-in-1 Multi-Tasking Primer (originally $33, down to $16.50)
- Tried and true: Patchology FlashPatch Rejuvenating Eye Gels (originally $50, down to $25)
21 Days of Beauty Day 20: September 20th
- Tried and true: Clinique Moisture Surge 72 Hour Auto-Replenishing Hydrator – Travel Size (originally $21, down to $11.50)
21 Days of Beauty Day 21: September 21st
- Diamon/Platinum Exclusive: Tarte Double Duty Beauty Shape Tape Contour Concealer (originally $27, down to $13)
My Priority Shopping List
- Day 1: Lash Food
- Day 5: Murad Nutrient-Charged Water Gel
- Day 6: Lancôme Monsieur Big Mascara
- Day 9: Benefit Hoola Bronzer
- Day 15: Too Faced Hangover 3-in-1 Replenishing Primer & Setting Spray
- Day 18: TULA Revitalizing Eye Cream
- Day 21: Tarte Double Duty Beauty Shape Tape Contour Concealer
Other Sale Finds
What are you most excited to shop during Ulta’s 21 Days of Beauty sale?! Drop your favorites below!
Tarte Shape Tape!!